10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

Posted from https://addicted2success.com/entrepreneur-profile/10-brick-in-the-head-moments-youll-encounter-as-an-entrepreneur/

The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls.

Here is a list of 10 ‘brick-in-the-head’ moments you’ll need to overcome on your path to becoming a market leader:

1. Letting criticism get to you

The ways society deals with ambition and success is very odd, and you may feel like you’re unfairly criticised by your peers regularly. The reality is that you’ll encounter plenty of jealousy and bitterness during the course of your career.

This isn’t to say that all criticism is malicious – constructive critique can go a long way. But remember that nobody understands your vision better than you. Remember that the art of good entrepreneurship is to delve where nobody else is willing to go.

When Bill Gates decided to offer his Internet Explorer browser as a free package with his Operating Systems in 1995, it was considered a counter-intuitive move by some, but ended up being the cornerstone for Microsoft’s resounding dominance.

2. The temptation of ignoring constructive criticism

While it’s worth adopting a thick skin to allow unjust criticism to bounce off of you, it’s also important to know when to take it on board and consider constructive comments. As you’re taking the leap into controlling your own business, sometimes it can become too easy to concentrate on the nuances of your work and miss the bigger picture. Take the time to consider advice that you are offered – if it fits in with your vision, then it may be worth taking.

3. Keeping on top of your cash flow

Making sure you’re focused on your finances is one of the biggest parts of being an entrepreneur – after all, it’s all about making money.

If you’re worried about your cash flow, then it’s probably a good sign. All entrepreneurs struggle with money at times in their careers – and so if you don’t keep an eye on your figures then you risk showing signs of complacency. If your figures are really getting to you, then it might be a good idea to skim through your finances and start saving cents here and there.

4. Facing the unknown

One of the most anxiety-inducing moments is being kept up all night wondering which way your venture’s going to go. Entrepreneurship is a volatile career, and coming to terms with the unknown is a big part of the life that comes with it.

Prevention is better than a cure when it comes to dealing with the uncertainty of building businesses. Try to manage your resources well – it could save a lot of worrying a little bit further down the line.

“Many times, the thought of fear itself is greater than what it is we fear.” – Idowu Koyenikan

5. Abandoning your previous career or education

Often the first step on your path to success can be the most difficult and stressful. You could be leaving a comfortable job, or abandoning your studies to go and pursue an idea that, no matter how good, is not guaranteed success.

Here it’s once again advisable to make sure only you have the final word on the route you take in life. Be sure to listen to the advice that those close to you have to offer but just remember that the choice is yours.

6. Time management

Difficulties with time management can be a big cause of stress when setting up your own business.

The most stressful aspect of this could be that you neglect other parts of your life in order to oversee the successful running of the company.

Juggling your time is perhaps the primary problem that is faced by entrepreneurs. You have to make sure you focus on your output, marketing and networking all at the same time, which can get overwhelming.

Here, the best remedy is to keep records of your tasks and goals using available tools. One should set rotas of where to invest their time and attention over the course of a coming week. It might not seem like much, but it could lift a heavy burden off of your head.

7. Making the right decisions

As an entrepreneur, the significance of the decisions you make could mean life or death for your business. This burden can weigh you down heavily. Remember the very best in the industry make the wrong decisions, and many of the greatest entrepreneurs today have gotten into the position they’re in through trial and error.

The markets are often volatile, and extraneous circumstances which could never be accounted for can come into play. One must find a way of coping with the process of making company defining decisions, and once you’ve become confident enough to take big decisions in your stride, you’ll be well on the way to industry success.

8. Staying true to your vision

Things have a habit of changing very quickly in business. You’ll need to adapt to the ever-shifting sands and stay true to your vision. Sometimes this is easier said than done. Construct a mission statement for your business that you can refer back to in order to hold on to the reason you decided to pursue your idea in the first place. Sometimes seeing what you’re working towards written down can be enough to keep you focused on your goals.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” – Gary Vaynerchuk

9. Team building

Here it’s important to recruit not only the most skilled candidate but the candidate that’ll best fit into your vision for the office culture. Sometimes finding a confident and engaging candidate is a critical factor in recruiting for a job that requires plenty of teamwork and client interaction. The best course of action for lowering the stress of team building is to look for candidates that express themselves in a way that fits the business work ethic best.

10. Dealing with failure

Virtually every entrepreneur has to face the prospect of failure at multiple points in their career. The best way to avoid becoming bogged down by an unsuccessful business is to see it as an exercise in trial and error. Learn from your mistakes, and if your startup has failed, what caused it to fail?

Welcome failure as a valuable learning tool, and jump back into the industry you desire to improve. Improve your original idea or find another one because the life of a successful entrepreneur is built on plenty of experiences and lessons – many of which were learnt the hard way.

What other encounters have you had as an entrepreneur? Comment Below!


By |January 18th, 2018|Commercial|0 Comments

Water And Brain Function: How Staying Hydrated Makes You Smarter

Posted from https://www.dumblittleman.com/water-and-brain-function/

Water helps keep our skin looking vibrant. It boosts our immune system and helps increase our energy level. And you know what else? Water can also make you smarter. For the brain cells to function properly, there needs to be a balance between water and various compounds. Whenever you fail to drink enough water, this balance gets disrupted and your cognitive performance declines. Apart from that, dehydration can also cause your neural pathways to shut down. As a result, the section of the brain responsible for planning and problem-solving starts struggling. Now, to help you get a clearer understanding of the relationship between water and brain function, here’s a list of how staying hydrated can make you smarter.

Think with More Clarity

Dry skin, rapid heartbeat, and sunken eyes are some of the most common symptoms of dehydration. There’s one more sign people rarely notice and that involves their brain tissues. When you fail to drink enough water, your brain is forced to work harder than usual. In one study presented to the British Psychological Society Annual Conference, it was found that undergraduate students who took water with them to an examination room performed better than their colleagues who did not.

Boosts Your Concentration Level

Recent studies also indicate that drinking enough water keeps you more attentive and alert. Zip Water conducted an experiment involving two gamers who competed against each other in a virtual game of ping pong. Rather than use controllers, the players were set up with EEG headsets, which enabled them to navigate the ball using mind control. In the end, the dehydrated player performed considerably worse than his opponent because of fatigue and a decline in focus.

Improve your Problem-Solving Skills

In a different experiment, staying hydrated was found to be indispensable for individuals trying to resolve issues. This particular study involved two chess players: a 13-year-old kid and a chess grand-master. The kid was provided with enough water while the chess master was set up in a one-man sauna during the entire game. Surprisingly, the kid won and this shows just how important hydration is to a person’s mental performance.

Improves your Memory

Are you having a hard time recalling recent activities? If you are, then you should consider switching to brain-friendly foods, like leafy greens and fish. Staying hydrated can also help. Regardless of how minor your dehydration is, it will instantly result in a homeostatic imbalance. This can affect your cognitive function, which can make it difficult for you to memorize basic things, recall information, and create long-term memories.

Improves Reaction Time

Scientists have also discovered that staying hydrated helps an individual’s brain to operate faster. Those who drink a pint of water prior to engaging in mental activities were 14% faster than those who did not drink. If you feel like your concentration is drifting, try drinking a glass of water and your brain will resume normal functioning within seconds.

Improves your Mood

Do you always argue with your partner? Do you feel irritable all the time? If you’re wondering why you’re feeling grumpy, start examining how frequent you drink water. Even the slightest dehydration can bring your mood down. Think of it this way: There are two core factors that determine an individual’s mood: energy and motivation. Drinking enough water ensures that you stay energized and motivated.

Reduces Anxiety Levels

drinking water and anxiety level Chronic anxiety can affect your life in profound ways. If you’re always overly concerned about things, this may get in your way of performing well in your job or excelling in your studies. You need to be calm if you want to ace that test or meet a deadline. The association between staying hydrated and reduced anxiety is well presented and it’s been shown to reduce cortisone levels and anxiety.

See Also: 3 Healthy and Inexpensive Ways to Cope with Anxiety

Prevents Headaches and Migraines

You won’t come up with a good house design if your head is yelling at you in pain. And even if your job is not as intricate, a migraine can make any task harder to accomplish. Based on multiple studies, staying hydrated helps to prevent and cure headaches. In fact, if you have a headache, this could be a sign that you’re dehydrated. Health experts recommend that you don’t wait up to that point you feel thirsty. By such time, you’ll have lost about 2% of the water volume in your body. Drink water as often as you can and you’ll never have to buy headache painkillers again.

Conclusion

Water is important for a lot of your body’s functions, including your brain’s performance. Without enough water, you can lose concentration and you’ll have difficulty recalling things. You can even get headaches and migraines. To prevent those things from happening, make sure that you drink as much water as possible. This will not only improve your skin’s health but also ensure that you remain energized and attentive at all times. Remember, water is important for every cell, tissue, and organ in your body.

See Also: Top 5 Tips On How To Stay Hydrated

The post Water And Brain Function: How Staying Hydrated Makes You Smarter appeared first on Dumb Little Man.


By |January 17th, 2018|Commercial|0 Comments

How to Be Successful In Sports: Career Management Tips From Female Athletes

Posted from https://www.dumblittleman.com/how-to-be-successful-in-sports/

When women find work in sports, they tend to face a lot of obstacles. After all, the sports world is particularly male-dominated. In fact, an April 2017 Glassdoor study found that significant gender gaps exist in several areas. For example, men earn nearly 10% more than women in exercise science. The study also found that 9 out of 10 highest paying majors are dominated by men. On the other hand, 6 out of 10 of the lowest paying majors are dominated by women. This is why female athletes can teach you a lot about career management. They’ve overcome so many challenges and many have found mainstream success. If you’re wondering how, let’s turn to some of the world’s best female athletes. Their stories can teach you a lot about how to be successful in sports.

Redefine Your Industry (Ronda Rousey)

ronda rousey
Via sportsrageous

Many people consider the world of mixed martial arts to be ‘anti-woman’. This is a view that Ronda Rousey, one of the most celebrated athletes in recent years, doesn’t subscribe to. “There are so many ridiculous arguments that MMA is somehow anti-woman,” she explained on Good Morning America in 2015. “Fighting is not a man’s thing, it is a human thing.” Her rise in popularity shows that MMA is an ‘everyone’ sport and her empowering message is hard to ignore. She further explained how she was celebrated as an American hero when she won Olympic medals in judo and that she sees MMA as a form of art. She worked with the Ultimate Fighting Championship (UFC) to change how women are perceived in pop culture. Her involvement helped introduced women as fighters and champions and not as ‘women’s bantamweight champions’. Just as Rousey did, you can redefine your industry. Find a career where you can succeed and prove the status quo wrong.

Consider Other Passions (Serena Williams)

serena williams
Via nydailynews

When someone thinks about tennis, Serena and her sister Venus are often the first athletes to come to mind. Both women are among the greatest tennis players of all time. Serena, for example, holds countless achievements, like 23 Major singles titles in the Open Era. However, her career isn’t always championships and celebrations. In fact, she’s been plagued with injuries on and off for years now. In 2011, she had to withdraw from the Sony Ericsson Open due to abdominal injuries. Despite her various injuries, she climbed back to being one of the best. This shows you the value of learning how to rebound when you’re faced with major career obstacles. However, be aware of your limitations and determine the next step for you and your goals. Just last year, Serena was sidelined again but she didn’t rush her return. Instead, while she’s recovering, she pursued another passion- her fashion line. Don’t always force yourself to continue down a path just because you think it’s all you know. If you face setbacks, look at some of your other passions and strengths. You may have another career path worth pursuing.

Become Bigger Than Your Current Role (Mia Hamm)

mia hamm In the world of soccer, Mia Hamm continues to build her legacy. She was the face of the United States women’s national soccer team and she was actively involved in different roles. Following her retirement, her work in sports included being a co-owner of Los Angeles FC and a global ambassador for FC Barcelona. She is also on the board of directors of Serie A club A.S. Roma. Despite retiring from playing soccer, Hamm is always finding new ways to stay engaged. You should do the same in your line of work.

See Also: 4 Things Tom Brady Can Teach You About Career Management

Think beyond your current role and determine how you can contribute to your industry in bigger ways. Plan for long-term success by determining how your strengths and skills can be applied to other areas of your industry.

See Also: 4 Career Management Lessons You Can Learn From Playing Golf

The post How to Be Successful In Sports: Career Management Tips From Female Athletes appeared first on Dumb Little Man.


By |January 17th, 2018|Commercial|0 Comments

What Annoys Us About Others Can Teach Us About Ourselves

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“Everything that irritates us about others can lead us to an understanding of ourselves.” ~Carl Jung

When my wife and I had children, little did we know that we’d be creating little bundles of nerves. Between my wife’s depression and my own anxiety, we created two anxiety-ridden, depressed balls of mess, and then some.

Don’t get me wrong, we love our two girls to death, and we are very proud of them. They are both very strong and beautiful young ladies. Occasionally we like hanging out with them too.

While the two girls have similar interests, their personalities couldn’t be more different. They both exhibit anxiety and depression, yet they show it in different ways. The oldest has panic attacks and hyperventilates, unable to stop herself from crying and heaving. The youngest just curls up in a ball and is unable to move or do anything.

We find it interesting that the qualities we love, and those we dislike, about both girls stem from both of us. It is as if though the Universe took the best and the worst from both of us and amplified it in our children.

All That Talent Gone to Waste

My oldest daughter is naturally talented in many areas. She’s strong and athletic, she’s naturally artistic, she’s smart, and she also has a talent for music. She has a beautiful voice, and picked up playing classical guitar in almost no time.

What drives my wife crazy is that my daughter doesn’t realize how talented and gifted she is.

What drives me crazy is that she doesn’t develop that talent, and do something with it. She has so much potential.

As parents, it is easy for us to look at our children and wail and moan about their perceived shortcomings, their lost potential, and so forth. We know what they are going through, because we have both been there. We both struggle with anxiety, so we know what it looks like and how it affects our children.

In general, isn’t it easier to see the shortcomings that we perceive in other people, than our own?

Little Mirrors

What I’ve realized, however, is that our children mirror our own behaviors and attitudes as parents. What annoy us about our children’s personalities are often quirks we ourselves have.

This principle actually applies to all our relationships, not just with those of us with children. We should stop and ask ourselves, “Am I setting that example? Am I acting the same way?” Often, we don’t realize that what annoys us about someone else is actually an issue we ourselves have.

For instance, in extreme cases, children who exhibit violent behaviors often come from violent households. They are mirroring the behavior they have been exposed to at home.

In my wife’s case, it drives her crazy that my oldest daughter doesn’t realize how talented and gifted she is, even though my wife clearly sees it. Yet, when I look at my wife, I see the same thing in her! It is indeed ironic.

My wife doesn’t think she’s very talented or gifted, and wonders what people see in her. Obviously I saw something in her, because I married her! So the very issue that irritates my wife about my daughter is the very issue that she herself unconsciously struggles with.

So Much Potential…

What drives me nuts about my oldest daughter? It frustrates me that I see so much potential in her, and yet I don’t see her developing it. She has so much natural talent, she could be a leader. Her peers look up to her and admire her, and she doesn’t even realize it.

What does this say about me? Am I the same way?

Looking at myself through the same lenses, I am forced to laugh, because I do see the same thing! Like my daughter, I probably have many talents I don’t even realize I have. Looking at myself from the outside, I think I have the potential to be a leader as well, but I choose not to. I had so much potential…

Learning About Ourselves

From this perspective, I can’t really blame my daughter. I have social anxiety and don’t want to deal with people, and I know she does too. Often times I’ll go out of my way to avoid people. What I perceive as my daughter not developing her talents is more than likely her not wanting to be the center of attention. I can relate to that—I don’t like being the center of attention either.

I never thought I would be learning about myself from my own children. Sure, I figured they’d know more about new technologies than me, for example. When I have a question about how to do something on my iPhone, for instance, I go to them, and they can show me right away.

Yet, what my children are teaching me are what issues I need to deal with in myself. Perhaps I, too, have many skills and undeveloped potential, if only I could learn to manage my social anxiety. We often want our children to be different from us, to have different experiences. We don’t want them to go through the same things we struggled with, yet as much as we try or want to, we can’t change who they are.

We can, however, change ourselves. There is value in stopping to reflect on what frustrates you about your children, your family, or your friends. What behaviors irritate you? What do you think they could be doing better?

Then stop and look at yourself. Are you exhibiting the same behaviors? What could you be doing better? Are you making the changes in yourself that you’d like to see in your relationships?

Practice the Golden Rule

Of course as parents, we want to support our children and provide them everything they need to be happy, healthy, and successful. What parent doesn’t? It may frustrate us that they are not living up to their potential, as we see it—but the apple doesn’t fall too far from the tree. Are they mirroring our own behavior?

As parents, we show our children love and patience, but our expectations of them should follow the mirroring principle, or the golden rule—would we want to be held to the same standards? My daughter could be captain of the soccer team, but would I want to be one, if I was in her position? Probably not.

We could make our kids practice the piano for an hour every day, and do their homework for three hours after school. Would we want to do that? Probably not.

The mirroring principle with our children, family, and friends, then, goes both ways. What can we learn about ourselves from our relationships? Conversely, what should we expect from our family and friends, that we ourselves would be willing to do?

About José de le Torre

Known as the Be at Peace Coach, José de la Torre takes a holistic approach in helping clients overcome challenges, and helps them find peace, balance, health and wellness in their lives. Keep an eye out for his book, Spiritual Living for Busy People, coming out January 30, 2018 on Amazon.com. Find out more at jose-delatorre.com, or connect on Facebook.

Get in the conversation! Click here to leave a comment on the site.

The post What Annoys Us About Others Can Teach Us About Ourselves appeared first on Tiny Buddha.


By |January 17th, 2018|Commercial|0 Comments

How I Make Money Online

Posted from http://feedproxy.google.com/~r/JohnChowDotCom/~3/6r_ZqLMd4Bg/

On this episode of the Dot Com Lifestule vlog, I show you how I make money online (over $100K so far this month) by showing you my typical work day. See the couple in the preview? They’re wondering why they barely made $1,000 with over 2 million YouTube page views. I explain why they’re making so little, while I’m laughing all the way to the bank. It’s really exciting stuff. Enjoy the vlog and remember to subscribe so you don’t miss any episodes!

How To Live The Ultimate Dot Com Lifestyle

I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers.

The best way to start is by applying for the 21 Step System. This is a step by step system that I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. In addition to the steps, you’ll also be given a one-on-one coach who will help you get started on the right track. I can’t promise that you’ll make as much as me, but you will make money if you follow the steps and plug in with your coach.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!


By |January 17th, 2018|Commercial|0 Comments

It's Not Easy, Making An Easy Living Is It?

Posted from http://www.lifehack.org/655878/easy-living?ref=rss

Each one of us probably has a day-time occupation, perhaps a decent paycheck, a nice car and a family. We also have our morals and reputations to protect, friends to drink with and, presumably, a home to head to every evening. But though we all have unique lifestyles, nobody can truly tell our struggles when the blanket of darkness cover us!

Here, finally, is a film that depicts the unexplained and unexplained realities of life of a young, single and unlearned mother of today. 

Meet Sherry Graham, a young, desperate blonde who works as makeup saleswoman by the day and a sexy, ruthless alcoholic who sleeps with strangers by night. Sherry, the protagonist in Adam Keleman’s movie “Easy Living,” is optimistic a loving man and a venture will soon arrive and hold her hand for a fresh start. Unfortunately, her plans are foiled, and she becomes a hapless victim of circumstance!

I am the architect of my life!

Indeed she is; a nasty and unapologetic boozy whose young daughter, Alice stays at her sister’s place since 10 years ago. She had been making a tenuous living off cosmetics business during the day before retreating to her motel room for a book or steamy anonymous coitus with a stranger from the bar. But as the movie unfolds, you soon get to know the ironic understatement that is the name of this strange little flick!

Sherry (Caroline Dhavernas) is damn charismatic and endlessly fascinating in her high-risk sexual adventure escapades, yet entirely innocent. Naive as she is, the consummate professional, well-dressed, perhaps fashion-savvy, regularly put on outfits that match her wheeler suitcase, fights on with her makeup business. But as ironic as her character to the title “Easy Living” is, she never forgets to feed a poor stray dog outside her room.

Her drama-filled life is even more interesting, especially when the self-denial overcomes blinded belief and her sister issues her an ultimatum. Sherry is endlessly intriguing, whether trying to get a $250,000 loan which she’s promptly denied, or masturbating alone after another romp escapade gone badly. She even attempts to enter into a serious relationship, but her off-kilter partner appears disinterested. And there’s more to her tribulations!

A steely, naive and vulnerable lass

A personality study of someone who somehow can’t put her life together, “Easy Living” thankfully has zero cases of heavy and platitudinous bromides. “Easy Living” isn’t just another ironical film – it portrays a steely, naïve, vulnerable lass, comically. The whole movie is magnetic, though the final section when she’s held hostage does serve as an unfortunate anti-climax for this Adam Keleman debut film. “Easy Living” is 67% on Rotten Tomatoes.

If Comedy, Drama or Mystery and Suspense movies are your favorites, go watch “Easy Living” an 80-minute masterpiece. It is classic and subtle, recently released with this official YouTube trailer offering a little glimpse of it.

To watch Easy Living on iTunes, click here.

The post It’s Not Easy, Making An Easy Living Is It? appeared first on Lifehack.


By |January 17th, 2018|Commercial|0 Comments

9 Key Ingredients for Creating the Perfect Sales Page

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9 key ingredients for the perfect sales page

If you’ve created one of these 7 types of products to sell on your blog, or you’re going to start offering a service to your readers, then you need a sales page.

The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts.

As an example, here’s the sales page for Digital Photography School’s Photo Magic ebook.

Photo Magic sales page example

While sales pages don’t need to be complicated, creating your first one can be daunting. You may have seen all sorts of highly designed sales pages on large blogs and thought, “I can’t do anything even remotely like that”.

But all sales pages have similar elements, which you can think of as ‘ingredients’. Those elements are:

  1. A clear, compelling headline
  2. An image of the product or service
  3. An explanation of exactly what’s included
  4. A list of benefits the customer will get from the product
  5. Testimonials from satisfied customers
  6. The price (and the different pricing options, if applicable)
  7. A money-back guarantee (if applicable)
  8. A buy button
  9. No sidebar

Here’s what you need to know about each one.

#1: A Clear, Compelling Headline

Sometimes you can use the name of your product or service as the headline, providing it’s interesting and self-explanatory. But in most cases you should come up with a headline as if you were writing an advertisement.

Here’s an example from Copyblogger’s “Authority” membership.

Their sales page begins with a clear statement: “How to Take the Guesswork Out of Content Marketing”, followed by supporting copy about it being a training and networking community.

Try coming up with several possible headlines, and ask your readers (or fellow bloggers, if you belong to a mastermind group or similar) which one they think works best.

You might also want to look at some of the sales pages of products or services you’ve purchased, to see what they did. Do the headlines grab your attention and draw you in? How do they do it? (And are any of them a bit over the top and potentially off-putting?)

#2: An Image of the Product (or Service)

Even if your product is digital, or your service is something fairly intangible (e.g. email consulting), you need an  image.

Here are some ideas:

  • If you have a physical product, use high-quality photos that show it from different angles, or perhaps in different operating modes.
  • If you have a digital product, take screenshots of it. If it’s an ebook, you might want to create a ‘3D’ version of the cover to use on your sales page. (A cover designer should be able to do this for you. Alternatively, there are plenty of online and downloadable tools you can use.)
  • If you’re providing a service such as consulting, coaching, an in-person workshop, or similar, use a photo of yourself. If you don’t have any professional headshots, ask a friend or family member to take several different shots so you can select the best.
  • If showing your face isn’t an option for any reason, think of other ways you might include a relevant image. For instance, if you’re an editor you might have a photo of your hands on the keyboard.

On the 2017 ProBlogger Evolve Conference sales page, we had photos taken at past events plus headshots of all the speakers:

Use images in your sales page

Normally, you’ll want to save your image as a .jpg file so it loads quickly without losing much quality.

#3: An Explanation of Exactly What’s Included

Sometimes it seems obvious what the customer will get when they buy your product. But always spell things out as clearly as possible so there’s no room for doubt or confusion.

For instance, if you sell software you might want to make it clear they’ll receive a password to download it from your website. Otherwise, they might expect the software to arrive as an email attachment or even a physical CD.

With an ecourse, you’ll probably want to include at least the title of every module or part. And with an ebook, you may want to provide a full chapter list. Here’s what we do for our courses over on Digital Photography School. (This example is from the Lightroom Mastery course.)

#4: A List of Benefits the Customer Will Get

When you’ve created a great product or service, it’s easy to get carried away with the “features” – the nuts and bolts of how it works.

But customers don’t buy features – they buy benefits. (Or, as Harvard Professor Theodore Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”)

Think about what your product (or service) will help your customer achieve. Will they save time, avoid silly mistakes, or overcome fears?

You might want to list a benefit for each feature. For instance, if you offer website setup and design services, some of the features might be:

  • You’ll get your own domain name
  • Your site will run on WordPress
  • Your site will feature responsive design
  • You’ll get unlimited email support

But these features may not mean much to someone who’s new to websites. They might not even know exactly what a domain name is, let alone why having their own matters.

Here are those same features, along with their benefits:

  • You’ll get your very own domain name: you’ll look professional from the moment someone sees your blog’s address.
  • Your site will run on WordPress: this popular website platform lets you easily make changes without touching a word of code.
  • Your site will feature responsive design: it can tell when someone’s visiting from a mobile or tablet, and adjust (just for them) accordingly.
  • You’ll get unlimited email support: while you’ll be able to update every aspect of your site on your own if you want to, I’ll always be available to help.

You can see how adding simple, clear benefits makes the offer sound much more attractive.

#5: Testimonials from Satisfied Customers

One crucial sales tool is what other people say about your product or service. Readers will (rightly) treat your own claims with a little skepticism – of course you think your product is great. But what do other customers think?

Testimonials are quotes from customers recommending your product. You could think of them as reviews, though they’re invariably focused on the positive. And each testimonial may only talk about one or two aspects of the product.

Of course, before you launch your product you won’t have any customers. To get your first few testimonials, you may want to make advance copies of the product available for free (or very cheap), or offer your services for a nominal fee, or even free. You could ask people  on your blog or social media sites whether they’d be interested in using your product and providing a testimonial.

Here’s how Erin Chase from $5 Dinners incorporates testimonials for her meal plan subscription:

Use Testimonials in your sales pages

Ideally, you’ll want to use the full name and a headshot of anyone providing a testimonial to prove they really exist. But ask permission before doing it – some people may prefer to be known by their initials alone.

#6: The Price (and Pricing Options)

It probably goes without saying, but at some point you’ll need to let customers know how much your product (or service) costs.

Be clear about the price, and exactly what it covers. If there are several options, you may want to use a pricing table (showing the options side by side) to help customers choose.

Here’s what Thrive Themes does with its Thrive Leads product (affiliate link), so customers can compare the monthly subscription to all of its products with the price of just Thrive Leads:

We have a Thrive Themes Membership for ProBlogger, and now use it to create all of our sales pages. Check out their sales page so you can see what’s possible with their drag-and-drop builder, Thrive Architect.

#7: A Money-Back Guarantee (if Applicable)

Providing it’s reasonable to do so, offering a money-back guarantee can help those customers ‘on the fence’ decide to buy. This is particularly true for digital products such as ebooks or ecourses. If they buy it and realise it’s not what they wanted, they can get a refund.

With services you might offer a trial period, or a short free consulting session, to help customers make up their mind.

Most bloggers find that very few customers ever ask for a refund, but giving people the option results in more sales. A standard money-back guarantee period is 30 days, but you might offer a longer period if your product is quite involved (e.g. a 60-day refund period on a six-month ecourse).

Here’s an example from a recent Digital Photography School deal. And you can check out the full sales page we built with with Thrive Architect (affiliate link)

Use a guarantee in your sales page

#8: A “Buy” Button

This seems so obvious that you’re probably wondering why I’m including it. But if you’re creating your first sales page, you may not have given it much thought.

To sell your product or service, you’ll need a “buy” button. It might read:

  • Buy now
  • Add to cart
  • Sign up
  • Join now

or whatever makes sense for your product.

You can easily create a button using PayPal. If you want to style the button yourself, you can create any image and use the PayPal button link. (PayPal currently calls it the “Email payment code”. It’s just a URL you can send by email, use in a sales page, etc.)

If you want to automatically deliver a digital product when someone makes a purchase, you’ll need to use a third-party website or tool such as Easy Digital Downloads (affiliate link), which is what we use at ProBlogger and Digital Photography School.

Experienced bloggers sometimes split-test different button text, and even different button colours. But the most important thing is to make sure:

  • it’s clearly visible and easy to find (you may want to include several buttons on the page
  • it works.

#9: No Sidebar

This final ingredient is one you’ll remove from your sales page, rather than add. If you look at  the examples I’ve linked to in this post, you’ll see that while they all look very different in terms of design and layout, they all have one thing in common.

They don’t have a blog sidebar. And there are no interesting links and widgets to distract the customer from making a purchase.

Many bloggers use special software to create sales pages without sidebars (and even without the navigation bar or other standard elements on their blog). But you may be able to do it with your current WordPress theme.

When you’re editing a page, go to “Page Attributes” and look for an option called “blank page”, “no sidebars”, “full width” or similar:

Simply select the appropriate option and update your page: the sidebar should disappear.

I hope I’ve made the process of building a sales page a little less daunting. By gathering these ingredients one by one you can put your page together a bit at a time, rather than trying to write the whole thing at once.

Best of luck with your sales page, and your first product or service. I hope it’s the first of many for you.

The post 9 Key Ingredients for Creating the Perfect Sales Page appeared first on ProBlogger.

      


By |January 17th, 2018|Commercial|0 Comments

Safety Tips for Natural Disasters: A Quick Guide On How To Secure Your Property

Posted from https://www.dumblittleman.com/safety-tips-for-natural-disasters/

Accidents and natural disasters can happen anytime. If you aren’t prepared, they can end up ruining your property and taking your loved ones’ lives. To ensure protection, take a look at these 8 severe weather conditions and safety tips for natural disasters.

Earthquakes

If you live in an earthquake-prone area, hire an engineer to conduct a seismic evaluation. This way, you can be sure that your property can resist damage. This may cost a little more than you like, but keep in mind that earthquake damage is a whole lot more expensive.

Additionally, furniture, walls, fixtures, and vents should all be properly anchored or braced. If an earthquake hits your building, evacuating all residents and shutting off electricity and gas switches should be a priority.

Wildfires

wildfires

Wildfires are unpredictable and often destructive. If your building is situated in an area where wildfires are a reality, there are several things you can do to prevent devastating damages.

Using fire resistant materials in the construction or modification of your property is a great way to prevent damage. Another area to assess is landscaping. Make sure that there aren’t any bushes that could lead the fire right to the structure.

Keep on top of all fire prevention systems. Sprinkler systems, fire alarms, and fire extinguishers can not only save lives but belongings and buildings, too. If you have any questions, contact your local fire department.

Floods

Flooding or flash flooding can happen almost anywhere. In fact, each of the 50 states has had one of the two occur.

To protect your property, consider raising wall sockets, switches, and other electrical elements to above-predicted flood levels. Take a look at the grading outside as well. Chances are you may need to have the grading re-sloped to provide you with the most flood defense.

Consider relocating your HVAC system to a higher floor as well as anchoring fuel tanks. Assuring your building has a sewer back-flow valve will protect against sewage backflow as well. Keeping gutters and drains free from debris allows water to flow properly and reduces the risk of severe flooding.

Severe Heat

Preparing your property for heat comes down to installing and maintaining a good HVAC system. Consider systems that clean and reuse air for green solutions that save 20 to 30% more energy.

Maintaining all systems during hot months is as important as replacing air filters. Consider having a backup generator on the property to ensure cool air in the event of a power outage.

Blizzards/Extreme Cold

blizzards extreme cold

Structures built to withstand cold weather are well-insulated.

To ensure your building will stand the test of blizzards and chilly winter air, check out the insulation situation first. Next, take good care of your heating source by keeping it well-maintained and by changing filters in your HVAC.

Insulate plumbing pipes and be sure to drain any outdoor exposed pipes before the cool weather comes. Burst pipes are a property owner’s nightmare.

Make sure you have carbon monoxide detectors installed. It also doesn’t hurt to have a backup generator for the worst case scenario — power loss.

Drought

For drought, consider all the little things you can do to help reduce water consumption. One simple task to stay on top of is the plumbing. By making timely repairs and routinely checking your property’s plumbing, water conservation has already started. Replacing regular fixtures with low-flow versions and adding smart water meters are two additional ways to save on water.

Tornadoes and Hurricanes

hurricane

Although these two weather conditions are slightly different, they are both capable of causing severe damage quickly. With tornadoes, you have almost no warning.

If your property is in a tornado-prone area, investing in roof clips, cable ties, and reinforced external doors should be considered in building modifications. As well, designate a safe place to get to and stay throughout the storm. Looking at FEMA regulations is a great place to start.

The best ways to prepare for hurricanes include boarding up windows and removing and safely storing outdoor furniture and other unsecured outdoor items. Clear drainage areas and gutters and collect sandbags in case of flash flooding.

Although prevention does not mean assured protection, with these modifications and procedures in place, you will have the best chance of minimizing damage to your property. Always follow your local building codes and contact the right people before starting any work on your property.

Severe Weather Preparedness Tips for Your Apartment Community

The post Safety Tips for Natural Disasters: A Quick Guide On How To Secure Your Property appeared first on Dumb Little Man.


By |January 17th, 2018|Commercial|0 Comments

How I Went From Insomniac to the Best Sleep of My Life

Posted from http://feedproxy.google.com/~r/pickthebrain/LYVv/~3/nqjRNkaivp4/

You're reading How I Went From Insomniac to the Best Sleep of My Life, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

Sleep. Some of us can’t get enough of it, while others are in a love-hate relationship. For many years after becoming an entrepreneur, I was the latter. Like every human, my mind and body needed sleep to function. The problem was, I had trouble actually falling asleep in the first place. Now, I will say that there are variances of how one would define an insomniac. I wasn’t suffering from chronic insomnia that could do serious damage to my well-being. However, there were many periods when I would only get two to three hours of sleep during the week. If mild and periodic insomnia is something you face, or even chronic insomnia, read on. As my work, relationships, and overall energy began to decline further, I took serious action to research and ‘self-experiment’ on fixing my insomnia for good. I won’t bore you with the full journey, but rather give you the top 5 actionable tips that had the most impact in my sleep quality. Hope it brings you value.

1. Choose your ideal sleep cycle

I had no idea that there were different sleep cycles you could experiment with. My entire life, I just assumed that people sleep 7-8 hours then remained awake for the rest of the day. I found that there are four main sleep cycles that are well-known:
  • Monophasic Cycle
    • Amount of sleep: 7-9 hours (one sleep cycle)
    • Best suited for: 9-to-5 workers
  • Biphasic Cycle
    • Amount of sleep: 5-6 hours within the day
    • Best suited for: Workers that can leave work early or work at home
  • Everyman Cycle
    • Amount of sleep: One 3.5 hours of deep sleepwithin the day; Three 20 minute naps during the day
    • Best suited for: Those who want to explore polyphasic without going extreme
  • Uberman Cycle
    • Amount of sleep: six to eight naps (20 minute each)
    • Best suited for: Those who want the most out of their day without being tired
In the end, I decided to remain in the monophasic sleep cycle, but I often experiment with biphasic cycle to see how I feel. You should see for yourself what’s right for you.

2. Invest in the right tools

Just like finding the right tools in your work can make you significantly effective, finding the right sleep tools help you sleep better, faster. a. Bluelight blocking glasses Usage: During the day
Research show that we spend over 10 hours per day staring into our screens. Likely more if you’re in tech. Studies state that blue light exposure can negatively impact different parts of our brain and body. They include digital eye strain, headaches, and of course disruption of our sleep cycle. As an entrepreneur I spend late nights staring at my lap top screen. When I tried to sleep, my mind was still stimulated overflowing with thoughts and energy that made it impossible for me to sleep. I started wearing iGOTHAM's blue light blocking glasses and have noticed reduction in my eye strain. I normally wear these when I’m working, and make sure to put them on at night before I sleep (since I can’t stay away from my laptop at night!). Some harmful effects of bluelight can be found here.   b. Blackout curtains Usage: For the bedroom
Even a sliver of light that enters into our bedroom can impact one’s sleep. While I can sleep through some light coming into my room, there are other nights where I absolutely need total darkness. Using blackout curtains is the simplest solution, and installing it is pretty simple. c. Bonus: Hot shower Need I say more? All in all, taking a hot shower helps me relax when I’m stressed or stimulated before sleeping.

3. Leave any electronics out of the bedroom

A tip that has surprisingly been effective for me is: keeping all personal electronics outside of the bedroom. I know… it’s devastating. But I encourage you to try it for just one day.  Here’s what you do:
  • Just before you go to bed: Take your phone, computer, smart watches (and chargers) outside your room *If you don’t have any other space, then place it on the opposite end of where you sleep
  • Put all of your devices on silent mode (or turn if off completely)
  • Don’t check it until the next morning
Let me know how this goes!

4. The 90 minute rule

“You need 8 hours of sleep per day.” It’s one of the most common (and generalized) advice you get about sleep. Speak to professional sleep researchers and most of them will tell you that is baloney. Instead, the use the ’90 minute rule.’ This is based on the knowledge that our sleep cycle contains five distinct phases, divided into four stages of non-REM (rapid eye movement) sleep, followed by a stage of REM sleep (in which we dream). Each of these cycles takes roughly 90 minutes, followed by a brief interlude when we are relatively wakeful, before a new cycle starts again. This means that you will feel most refreshed when you awake at the end of a 90-minute sleep cycle because you will be closest to your normal waking state.  To maximize the chances of this happening, work out when you want to wake up, then count back in  90-minute blocks to find a time near to when you want to go to sleep. You can also use this sleep cycle calculator to make it easy for yourself. Let’s imagine that you want to wake at 8am and wish to go to sleep around midnight. Counting back in 90-minute segments from 8am would look like this: 8am > 6:30am > 5am > 3:30am > 2am > 12:30am > 11pm In this example, you should aim to fall asleep around either 11pm or 12.30am in order to feel especially refreshed in the morning. So next time someone tells you that you must get 8 hours of sleep, tell them about the 90 minute rule!

5. Change how you think about the bedroom

I used to work from my bedroom, and looking back. It was a mistake. Now, I only do two things in the bedroom: sleep and sex. That’s it. More importantly, there’s a few actionable things you can do today to transform your bedroom into the ultimate sleep cave. a. Go DARK And I mean DARK. Any sort of light that is seeping through can potentially disrupt our sleep cycles. That could mean
  • Shutting your curtains completely (or buying a better one that completely fills up your windows)
  • Pointing any electronics or alarm clock away from you
  • Turning off all warm lights
Then, when it’s morning time, you can start the day with bright lights and your body will be able to know that it’s morning time. b. Replace white light with warm light before bed  This option is great for preparing your body to calm down before bed time. Most of the bright LED lights trigger alertness when it’s turned on, and that’s the opposite effect we want before bed. You can find warm, orange light in just about any pharmacy store in your local neighbourhood. c. Light up a candle Similar to option 2, but the candle combines the warm lighting with a soothing scent. I recommend checking out the following aromas:
  • Lavender
  • Chamomille
  • Vanilla
d. Adjust your room temperature Sleep experts have shown that room temperature between 60 and 75 degrees Fahrenheit is ideal for the best sleep. A room with extreme temperatures leads to more frequent awakenings and lighter sleep. I hope this was useful for those of you that struggle with getting quality sleep in your life. As a fellow entrepreneur burning the midnight oil, sleeping better has been a game changer in my personal life and business. If these tips overwhelmed you in anyway, I recommend just starting with one of them. Once you notice the positive effects in your sleep, you can try another, and so forth. Best of luck and leave a comment below to share how it went!

You've read How I Went From Insomniac to the Best Sleep of My Life, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.


By |January 17th, 2018|Commercial|0 Comments

29 Stirring Idris Elba Quotes

Posted from https://addicted2success.com/quotes/29-stirring-idris-elba-quotes/

From his roles on major blockbusters such as Pacific Rim and The Dark Tower, to some of his smaller roles on shows such as The Wire and Luther; Idris Elba has demonstrated himself to be not only a skilled actor, but a diverse and adaptive one as well. From his rough origins in Northern London, Idris clawed & worked his way to become one of the most recognized actors in Hollywood. At one point he was sleeping in a van working as a doorman. During his journey, Idris Elba has learned a lot about life, success, and sticking to your passion.

Here are some of Idris Elba’s best quotes:

1. “Waking up in truth is so much better than living in a lie.” – Idris Elba

2. “I’m never shaken or stirred.” – Idris Elba

3. “I’m an ambitious person. I never considered myself in competition with anyone, and I’m not saying that from an arrogant standpoint, It’s just that my journey started so, so long ago, and I’m still on it and I won’t stand still.” – Idris Elba

4. “My father always told me that a fool at 40 is a fool for life.” – Idris Elba

5. “I’m rebelling against being handed a career, like, ‘you’re the next this; you’re the next that.’ I’m not the next anything, I’m the first me. I can’t be myself, I can’t just be Idris Elba. But that’s just the nature of the business.” – Idris Elba

6. “I come from an era, in my world, where you just had to define yourself as who you are and what you do.” – Idris Elba

7. “I’m not afraid to fail. I’m not afraid to fall over and make a mistake. That often cripples people on the onset of getting into anything.” – Idris Elba

8. “When you come from an underprivileged background, oftentimes, you feel a little overwhelmed by your education or your lack of.” – Idris Elba

9. “We’re all human beings. Experience is experience, let’s just be honest. Let’s not try and dissect suffering into a race, or whatever you want to calle it. We’re all human beings, one way or another. All races have gone through times that are challenging; that’s part of being a human.” – Idris Elba

10. “I’ve always had ambition, and the acting was successful and put my name on the map, but it was never the plan to stop there.” – Idris Elba

11. “I love working. I’m a workaholic and I’m really privileged for some of the jobs I get offered and so I just want to keep going.” – Idris Elba

12. “Work hard, sleep less.” – Idris Elba

13. “Don’t just give yourself boundaries!” – Idris Elba

14. “I love to talk about nothing. It’s the only thing I know anything about.” – Idris Elba

15. “Look whoever you’re talking to in the eyes. Don’t look away. Two reasons: you can tell whether they are lying. Also, so that they can see whatever you’re saying you mean and you can connect to that person.” – Idris Elba

Check out these quotes from the epic Chris Sacca!

16. “You wont know you got to the top until you got there.” – Idris Elba

17. “I’m a veteran of looking at an opportunity and knowing whether it will take me forever or not.” – Idris Elba

18. “That’s the thing about people, they always find ways to surprise you.” – Idris Elba

19. “Yeah, I know, any time you hear an actor say, ‘I do music’, you cringe. But I want to be gradual with my music. I want to earn my stripes.” – Idris Elba

20. “Whether it’s music or acting, that creativity all comes from the same source.” – Idris Elba

21. “My definition of bad-ass is that I’m a force of nature and true spirit. I’m self-admitting that, and it sounds vain to say that, but I am.” – Idris Elba

22. “What really excites me in a project is when it goes in a way you haven’t been before.” – Idris Elba

23. “Fear nothing. Do what you want to do, but be educated and intelligent and confident about it.” – Idris Elba

24. “The other thing I think is important is to keep your head down.” – Idris Elba

25. “I love to play different roles. That’s just the kind of actor I am.” – Idris Elba

26. “There are things that I really find important, and that we need to remind ourselves of. When you think about disability, do you really think about it? Someone who’s got a full-time trainer or a boxer, someone who’s got a major disability, but who doesn’t let that get in his way, that’s a really good message for someone who is able-bodied. It can make them think, ‘wow, I suppose I could be doing better for myself.” – Idris Elba

27. “Know what your target is, don’t guess it…if you don’t know what you’re targets are you’re never going to get there.” – Idris Elba

28. “It turns out that you make your own luck but you work hard to keep it.” – Idris Elba

29. “You get a reputation for answering phones, and all they do is ring.” – Idris Elba

Which quote resonated with you the most? Comment below!


By |January 17th, 2018|Commercial|0 Comments