If you’ve created one of these 7 types of products to sell on your blog, or you’re going to start offering a service to your readers, then you need a sales page.
The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts.
While sales pages don’t need to be complicated, creating your first one can be daunting. You may have seen all sorts of highly designed sales pages on large blogs and thought, “I can’t do anything even remotely like that”.
But all sales pages have similar elements, which you can think of as ‘ingredients’. Those elements are:
- A clear, compelling headline
- An image of the product or service
- An explanation of exactly what’s included
- A list of benefits the customer will get from the product
- Testimonials from satisfied customers
- The price (and the different pricing options, if applicable)
- A money-back guarantee (if applicable)
- A buy button
- No sidebar
Here’s what you need to know about each one.
#1: A Clear, Compelling Headline
Sometimes you can use the name of your product or service as the headline, providing it’s interesting and self-explanatory. But in most cases you should come up with a headline as if you were writing an advertisement.
Here’s an example from Copyblogger’s “Authority” membership.
Their sales page begins with a clear statement: “How to Take the Guesswork Out of Content Marketing”, followed by supporting copy about it being a training and networking community.
Try coming up with several possible headlines, and ask your readers (or fellow bloggers, if you belong to a mastermind group or similar) which one they think works best.
You might also want to look at some of the sales pages of products or services you’ve purchased, to see what they did. Do the headlines grab your attention and draw you in? How do they do it? (And are any of them a bit over the top and potentially off-putting?)
#2: An Image of the Product (or Service)
Even if your product is digital, or your service is something fairly intangible (e.g. email consulting), you need an image.
Here are some ideas:
- If you have a physical product, use high-quality photos that show it from different angles, or perhaps in different operating modes.
- If you have a digital product, take screenshots of it. If it’s an ebook, you might want to create a ‘3D’ version of the cover to use on your sales page. (A cover designer should be able to do this for you. Alternatively, there are plenty of online and downloadable tools you can use.)
- If you’re providing a service such as consulting, coaching, an in-person workshop, or similar, use a photo of yourself. If you don’t have any professional headshots, ask a friend or family member to take several different shots so you can select the best.
- If showing your face isn’t an option for any reason, think of other ways you might include a relevant image. For instance, if you’re an editor you might have a photo of your hands on the keyboard.
On the 2017 ProBlogger Evolve Conference sales page, we had photos taken at past events plus headshots of all the speakers:
Normally, you’ll want to save your image as a .jpg file so it loads quickly without losing much quality.
#3: An Explanation of Exactly What’s Included
Sometimes it seems obvious what the customer will get when they buy your product. But always spell things out as clearly as possible so there’s no room for doubt or confusion.
For instance, if you sell software you might want to make it clear they’ll receive a password to download it from your website. Otherwise, they might expect the software to arrive as an email attachment or even a physical CD.
With an ecourse, you’ll probably want to include at least the title of every module or part. And with an ebook, you may want to provide a full chapter list. Here’s what we do for our courses over on Digital Photography School. (This example is from the Lightroom Mastery course.)
#4: A List of Benefits the Customer Will Get
When you’ve created a great product or service, it’s easy to get carried away with the “features” – the nuts and bolts of how it works.
But customers don’t buy features – they buy benefits. (Or, as Harvard Professor Theodore Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”)
Think about what your product (or service) will help your customer achieve. Will they save time, avoid silly mistakes, or overcome fears?
You might want to list a benefit for each feature. For instance, if you offer website setup and design services, some of the features might be:
- You’ll get your own domain name
- Your site will run on WordPress
- Your site will feature responsive design
- You’ll get unlimited email support
But these features may not mean much to someone who’s new to websites. They might not even know exactly what a domain name is, let alone why having their own matters.
Here are those same features, along with their benefits:
- You’ll get your very own domain name: you’ll look professional from the moment someone sees your blog’s address.
- Your site will run on WordPress: this popular website platform lets you easily make changes without touching a word of code.
- Your site will feature responsive design: it can tell when someone’s visiting from a mobile or tablet, and adjust (just for them) accordingly.
- You’ll get unlimited email support: while you’ll be able to update every aspect of your site on your own if you want to, I’ll always be available to help.
You can see how adding simple, clear benefits makes the offer sound much more attractive.
#5: Testimonials from Satisfied Customers
One crucial sales tool is what other people say about your product or service. Readers will (rightly) treat your own claims with a little skepticism – of course you think your product is great. But what do other customers think?
Testimonials are quotes from customers recommending your product. You could think of them as reviews, though they’re invariably focused on the positive. And each testimonial may only talk about one or two aspects of the product.
Of course, before you launch your product you won’t have any customers. To get your first few testimonials, you may want to make advance copies of the product available for free (or very cheap), or offer your services for a nominal fee, or even free. You could ask people on your blog or social media sites whether they’d be interested in using your product and providing a testimonial.
Here’s how Erin Chase from $5 Dinners incorporates testimonials for her meal plan subscription:
Ideally, you’ll want to use the full name and a headshot of anyone providing a testimonial to prove they really exist. But ask permission before doing it – some people may prefer to be known by their initials alone.
#6: The Price (and Pricing Options)
It probably goes without saying, but at some point you’ll need to let customers know how much your product (or service) costs.
Be clear about the price, and exactly what it covers. If there are several options, you may want to use a pricing table (showing the options side by side) to help customers choose.
Here’s what Thrive Themes does with its Thrive Leads product (affiliate link), so customers can compare the monthly subscription to all of its products with the price of just Thrive Leads:
We have a Thrive Themes Membership for ProBlogger, and now use it to create all of our sales pages. Check out their sales page so you can see what’s possible with their drag-and-drop builder, Thrive Architect.
#7: A Money-Back Guarantee (if Applicable)
Providing it’s reasonable to do so, offering a money-back guarantee can help those customers ‘on the fence’ decide to buy. This is particularly true for digital products such as ebooks or ecourses. If they buy it and realise it’s not what they wanted, they can get a refund.
With services you might offer a trial period, or a short free consulting session, to help customers make up their mind.
Most bloggers find that very few customers ever ask for a refund, but giving people the option results in more sales. A standard money-back guarantee period is 30 days, but you might offer a longer period if your product is quite involved (e.g. a 60-day refund period on a six-month ecourse).
#8: A “Buy” Button
This seems so obvious that you’re probably wondering why I’m including it. But if you’re creating your first sales page, you may not have given it much thought.
To sell your product or service, you’ll need a “buy” button. It might read:
- Buy now
- Add to cart
- Sign up
- Join now
or whatever makes sense for your product.
You can easily create a button using PayPal. If you want to style the button yourself, you can create any image and use the PayPal button link. (PayPal currently calls it the “Email payment code”. It’s just a URL you can send by email, use in a sales page, etc.)
If you want to automatically deliver a digital product when someone makes a purchase, you’ll need to use a third-party website or tool such as Easy Digital Downloads (affiliate link), which is what we use at ProBlogger and Digital Photography School.
Experienced bloggers sometimes split-test different button text, and even different button colours. But the most important thing is to make sure:
- it’s clearly visible and easy to find (you may want to include several buttons on the page
- it works.
#9: No Sidebar
This final ingredient is one you’ll remove from your sales page, rather than add. If you look at the examples I’ve linked to in this post, you’ll see that while they all look very different in terms of design and layout, they all have one thing in common.
They don’t have a blog sidebar. And there are no interesting links and widgets to distract the customer from making a purchase.
Many bloggers use special software to create sales pages without sidebars (and even without the navigation bar or other standard elements on their blog). But you may be able to do it with your current WordPress theme.
When you’re editing a page, go to “Page Attributes” and look for an option called “blank page”, “no sidebars”, “full width” or similar:
Simply select the appropriate option and update your page: the sidebar should disappear.
I hope I’ve made the process of building a sales page a little less daunting. By gathering these ingredients one by one you can put your page together a bit at a time, rather than trying to write the whole thing at once.
Best of luck with your sales page, and your first product or service. I hope it’s the first of many for you.
The post 9 Key Ingredients for Creating the Perfect Sales Page appeared first on ProBlogger.
Accidents and natural disasters can happen anytime. If you aren’t prepared, they can end up ruining your property and taking your loved ones’ lives. To ensure protection, take a look at these 8 severe weather conditions and safety tips for natural disasters.
If you live in an earthquake-prone area, hire an engineer to conduct a seismic evaluation. This way, you can be sure that your property can resist damage. This may cost a little more than you like, but keep in mind that earthquake damage is a whole lot more expensive.
Additionally, furniture, walls, fixtures, and vents should all be properly anchored or braced. If an earthquake hits your building, evacuating all residents and shutting off electricity and gas switches should be a priority.
Wildfires are unpredictable and often destructive. If your building is situated in an area where wildfires are a reality, there are several things you can do to prevent devastating damages.
Using fire resistant materials in the construction or modification of your property is a great way to prevent damage. Another area to assess is landscaping. Make sure that there aren’t any bushes that could lead the fire right to the structure.
Keep on top of all fire prevention systems. Sprinkler systems, fire alarms, and fire extinguishers can not only save lives but belongings and buildings, too. If you have any questions, contact your local fire department.
Flooding or flash flooding can happen almost anywhere. In fact, each of the 50 states has had one of the two occur.
To protect your property, consider raising wall sockets, switches, and other electrical elements to above-predicted flood levels. Take a look at the grading outside as well. Chances are you may need to have the grading re-sloped to provide you with the most flood defense.
Consider relocating your HVAC system to a higher floor as well as anchoring fuel tanks. Assuring your building has a sewer back-flow valve will protect against sewage backflow as well. Keeping gutters and drains free from debris allows water to flow properly and reduces the risk of severe flooding.
Preparing your property for heat comes down to installing and maintaining a good HVAC system. Consider systems that clean and reuse air for green solutions that save 20 to 30% more energy.
Maintaining all systems during hot months is as important as replacing air filters. Consider having a backup generator on the property to ensure cool air in the event of a power outage.
Structures built to withstand cold weather are well-insulated.
To ensure your building will stand the test of blizzards and chilly winter air, check out the insulation situation first. Next, take good care of your heating source by keeping it well-maintained and by changing filters in your HVAC.
Insulate plumbing pipes and be sure to drain any outdoor exposed pipes before the cool weather comes. Burst pipes are a property owner’s nightmare.
Make sure you have carbon monoxide detectors installed. It also doesn’t hurt to have a backup generator for the worst case scenario — power loss.
For drought, consider all the little things you can do to help reduce water consumption. One simple task to stay on top of is the plumbing. By making timely repairs and routinely checking your property’s plumbing, water conservation has already started. Replacing regular fixtures with low-flow versions and adding smart water meters are two additional ways to save on water.
Tornadoes and Hurricanes
Although these two weather conditions are slightly different, they are both capable of causing severe damage quickly. With tornadoes, you have almost no warning.
If your property is in a tornado-prone area, investing in roof clips, cable ties, and reinforced external doors should be considered in building modifications. As well, designate a safe place to get to and stay throughout the storm. Looking at FEMA regulations is a great place to start.
The best ways to prepare for hurricanes include boarding up windows and removing and safely storing outdoor furniture and other unsecured outdoor items. Clear drainage areas and gutters and collect sandbags in case of flash flooding.
Although prevention does not mean assured protection, with these modifications and procedures in place, you will have the best chance of minimizing damage to your property. Always follow your local building codes and contact the right people before starting any work on your property.
The post Safety Tips for Natural Disasters: A Quick Guide On How To Secure Your Property appeared first on Dumb Little Man.
You're reading How I Went From Insomniac to the Best Sleep of My Life, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.
Sleep. Some of us can’t get enough of it, while others are in a love-hate relationship. For many years after becoming an entrepreneur, I was the latter. Like every human, my mind and body needed sleep to function. The problem was, I had trouble actually falling asleep in the first place. Now, I will say that there are variances of how one would define an insomniac. I wasn’t suffering from chronic insomnia that could do serious damage to my well-being. However, there were many periods when I would only get two to three hours of sleep during the week. If mild and periodic insomnia is something you face, or even chronic insomnia, read on. As my work, relationships, and overall energy began to decline further, I took serious action to research and ‘self-experiment’ on fixing my insomnia for good. I won’t bore you with the full journey, but rather give you the top 5 actionable tips that had the most impact in my sleep quality. Hope it brings you value.
1. Choose your ideal sleep cycleI had no idea that there were different sleep cycles you could experiment with. My entire life, I just assumed that people sleep 7-8 hours then remained awake for the rest of the day. I found that there are four main sleep cycles that are well-known:
- Monophasic Cycle
- Amount of sleep: 7-9 hours (one sleep cycle)
- Best suited for: 9-to-5 workers
- Biphasic Cycle
- Amount of sleep: 5-6 hours within the day
- Best suited for: Workers that can leave work early or work at home
- Everyman Cycle
- Amount of sleep: One 3.5 hours of deep sleepwithin the day; Three 20 minute naps during the day
- Best suited for: Those who want to explore polyphasic without going extreme
- Uberman Cycle
- Amount of sleep: six to eight naps (20 minute each)
- Best suited for: Those who want the most out of their day without being tired
2. Invest in the right toolsJust like finding the right tools in your work can make you significantly effective, finding the right sleep tools help you sleep better, faster. a. Bluelight blocking glasses Usage: During the day Research show that we spend over 10 hours per day staring into our screens. Likely more if you’re in tech. Studies state that blue light exposure can negatively impact different parts of our brain and body. They include digital eye strain, headaches, and of course disruption of our sleep cycle. As an entrepreneur I spend late nights staring at my lap top screen. When I tried to sleep, my mind was still stimulated overflowing with thoughts and energy that made it impossible for me to sleep. I started wearing iGOTHAM's blue light blocking glasses and have noticed reduction in my eye strain. I normally wear these when I’m working, and make sure to put them on at night before I sleep (since I can’t stay away from my laptop at night!). Some harmful effects of bluelight can be found here. b. Blackout curtains Usage: For the bedroom Even a sliver of light that enters into our bedroom can impact one’s sleep. While I can sleep through some light coming into my room, there are other nights where I absolutely need total darkness. Using blackout curtains is the simplest solution, and installing it is pretty simple. c. Bonus: Hot shower Need I say more? All in all, taking a hot shower helps me relax when I’m stressed or stimulated before sleeping.
3. Leave any electronics out of the bedroomA tip that has surprisingly been effective for me is: keeping all personal electronics outside of the bedroom. I know… it’s devastating. But I encourage you to try it for just one day. Here’s what you do:
- Just before you go to bed: Take your phone, computer, smart watches (and chargers) outside your room *If you don’t have any other space, then place it on the opposite end of where you sleep
- Put all of your devices on silent mode (or turn if off completely)
- Don’t check it until the next morning
4. The 90 minute rule“You need 8 hours of sleep per day.” It’s one of the most common (and generalized) advice you get about sleep. Speak to professional sleep researchers and most of them will tell you that is baloney. Instead, the use the ’90 minute rule.’ This is based on the knowledge that our sleep cycle contains five distinct phases, divided into four stages of non-REM (rapid eye movement) sleep, followed by a stage of REM sleep (in which we dream). Each of these cycles takes roughly 90 minutes, followed by a brief interlude when we are relatively wakeful, before a new cycle starts again. This means that you will feel most refreshed when you awake at the end of a 90-minute sleep cycle because you will be closest to your normal waking state. To maximize the chances of this happening, work out when you want to wake up, then count back in 90-minute blocks to find a time near to when you want to go to sleep. You can also use this sleep cycle calculator to make it easy for yourself. Let’s imagine that you want to wake at 8am and wish to go to sleep around midnight. Counting back in 90-minute segments from 8am would look like this: 8am > 6:30am > 5am > 3:30am > 2am > 12:30am > 11pm In this example, you should aim to fall asleep around either 11pm or 12.30am in order to feel especially refreshed in the morning. So next time someone tells you that you must get 8 hours of sleep, tell them about the 90 minute rule!
5. Change how you think about the bedroomI used to work from my bedroom, and looking back. It was a mistake. Now, I only do two things in the bedroom: sleep and sex. That’s it. More importantly, there’s a few actionable things you can do today to transform your bedroom into the ultimate sleep cave. a. Go DARK And I mean DARK. Any sort of light that is seeping through can potentially disrupt our sleep cycles. That could mean
- Shutting your curtains completely (or buying a better one that completely fills up your windows)
- Pointing any electronics or alarm clock away from you
- Turning off all warm lights
You've read How I Went From Insomniac to the Best Sleep of My Life, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.
From his roles on major blockbusters such as Pacific Rim and The Dark Tower, to some of his smaller roles on shows such as The Wire and Luther; Idris Elba has demonstrated himself to be not only a skilled actor, but a diverse and adaptive one as well. From his rough origins in Northern London, Idris clawed & worked his way to become one of the most recognized actors in Hollywood. At one point he was sleeping in a van working as a doorman. During his journey, Idris Elba has learned a lot about life, success, and sticking to your passion.
Here are some of Idris Elba’s best quotes:
1. “Waking up in truth is so much better than living in a lie.” – Idris Elba
2. “I’m never shaken or stirred.” – Idris Elba
3. “I’m an ambitious person. I never considered myself in competition with anyone, and I’m not saying that from an arrogant standpoint, It’s just that my journey started so, so long ago, and I’m still on it and I won’t stand still.” – Idris Elba
4. “My father always told me that a fool at 40 is a fool for life.” – Idris Elba
5. “I’m rebelling against being handed a career, like, ‘you’re the next this; you’re the next that.’ I’m not the next anything, I’m the first me. I can’t be myself, I can’t just be Idris Elba. But that’s just the nature of the business.” – Idris Elba
6. “I come from an era, in my world, where you just had to define yourself as who you are and what you do.” – Idris Elba
7. “I’m not afraid to fail. I’m not afraid to fall over and make a mistake. That often cripples people on the onset of getting into anything.” – Idris Elba
8. “When you come from an underprivileged background, oftentimes, you feel a little overwhelmed by your education or your lack of.” – Idris Elba
9. “We’re all human beings. Experience is experience, let’s just be honest. Let’s not try and dissect suffering into a race, or whatever you want to calle it. We’re all human beings, one way or another. All races have gone through times that are challenging; that’s part of being a human.” – Idris Elba
10. “I’ve always had ambition, and the acting was successful and put my name on the map, but it was never the plan to stop there.” – Idris Elba
11. “I love working. I’m a workaholic and I’m really privileged for some of the jobs I get offered and so I just want to keep going.” – Idris Elba
12. “Work hard, sleep less.” – Idris Elba
13. “Don’t just give yourself boundaries!” – Idris Elba
14. “I love to talk about nothing. It’s the only thing I know anything about.” – Idris Elba
15. “Look whoever you’re talking to in the eyes. Don’t look away. Two reasons: you can tell whether they are lying. Also, so that they can see whatever you’re saying you mean and you can connect to that person.” – Idris Elba
16. “You wont know you got to the top until you got there.” – Idris Elba
17. “I’m a veteran of looking at an opportunity and knowing whether it will take me forever or not.” – Idris Elba
18. “That’s the thing about people, they always find ways to surprise you.” – Idris Elba
19. “Yeah, I know, any time you hear an actor say, ‘I do music’, you cringe. But I want to be gradual with my music. I want to earn my stripes.” – Idris Elba
20. “Whether it’s music or acting, that creativity all comes from the same source.” – Idris Elba
21. “My definition of bad-ass is that I’m a force of nature and true spirit. I’m self-admitting that, and it sounds vain to say that, but I am.” – Idris Elba
22. “What really excites me in a project is when it goes in a way you haven’t been before.” – Idris Elba
23. “Fear nothing. Do what you want to do, but be educated and intelligent and confident about it.” – Idris Elba
24. “The other thing I think is important is to keep your head down.” – Idris Elba
25. “I love to play different roles. That’s just the kind of actor I am.” – Idris Elba
26. “There are things that I really find important, and that we need to remind ourselves of. When you think about disability, do you really think about it? Someone who’s got a full-time trainer or a boxer, someone who’s got a major disability, but who doesn’t let that get in his way, that’s a really good message for someone who is able-bodied. It can make them think, ‘wow, I suppose I could be doing better for myself.” – Idris Elba
27. “Know what your target is, don’t guess it…if you don’t know what you’re targets are you’re never going to get there.” – Idris Elba
28. “It turns out that you make your own luck but you work hard to keep it.” – Idris Elba
29. “You get a reputation for answering phones, and all they do is ring.” – Idris Elba
Which quote resonated with you the most? Comment below!
We live in a world of opportunities. I can remember growing up and always dreaming of wearing a suit and tie to work. It was my absolute dream. I was maybe 14 years old at the time and my grades in school were awful and I didn’t exactly have the brightest future ahead of me. I always had these misconceptions about success and what it took to achieve it.
After almost a decade of putting my head down and investing the time, I can finally say I have a profitable business. However, this isn’t about me and my business. This is about the myths that most people are allowing to rule their lives and hold them back from their greatness.
Running a business isn’t about making millions of dollars. When you own a business you’re making the world a better place. You’re providing a solution to a problem. You’re giving others an opportunity to earn money by becoming an employee. You’re doing so much more than making money. It’s good for the economy. So don’t let these common myths about starting a business fool you.
Here are 5 common myths you need to let go of once and for all:
1. You must be intelligent and good in school
Have you ever thought that it’s a basic requirement to graduate college with a business degree? It makes sense if you look at it from a distance. You go to school. You learn how to run a business. You start a business.
The flip side? Business school doesn’t teach you how to handle failure. School will never teach you how to adapt to the market place and make split second decisions that could impact millions of people’s daily lives. School can’t teach you to be you. Although school may not hurt, it’s 100% not required to run a successful business.
“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau
2. You need money
Almost everyone I’ve asked about starting a business has brought up the concept of needing money to get started. I’m here to tell you that you can start thousands of different businesses without money. The most practical piece of advice I can give here is to go out and sell your service, collect the money, then invest a portion or all of that money into the tools needed to complete the job.
If you’re dead set on a business model that requires a lot of cash upfront, use resources like kickstarter or angel investors to get going. You personally don’t need to have any money to start any business ever. You just have to be willing to get creative when it comes to finding the necessary money required.
3. You need experience
As entrepreneurs, we are actually innovators. A lot of the things we are doing have never been done before. We’re constantly experimenting with new ideas and that comes with a lot of failures. You gain the necessary experience needed to run a business while you run your business. You’ll never learn everything you need to know and not a single day will go by where you don’t gain more experience. So dive in, have fun, and don’t give up.
4. You need a following
With all of these mega influencers on social media, it can be challenging to believe you can do anything without a massive following. This isn’t true at all. Everyone on this planet starts with the same following. ZERO. No one knows who you are until you put yourself out there.
Sure you may not have thousands of subscribers, you may not even have ten subscribers. The point is that if you put out good content and provide a service or product that actually helps make the world a better place and solves a problem for your customer, you will win. Just keep putting in the time and energy.
“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn
5. There’s too much competition
Everyday you wait there will be more and more competition. If it was easy everyone would be doing it right? Your product or service is the difference. If you provide a better experience you will win. If you put in the work for the long haul and ignore the short term gains, you will win. Business is a massive competition and if you’re doing it right your competitors will become your friends, mentors, and possibly customers.
This article was written specifically for you. To help you overcome some of the fears of taking that leap of becoming an entrepreneur. Don’t get me wrong, it’s challenging. However, if you truly believe in your idea, there should be nothing on this planet that can stop you from bringing it to life.
What tips have you used to start your business? Comment below!
This year I have learned so much. I’ve learned that we all suffer no matter what. No one can avoid it. That’s not what I want to share with you though. What I want to tell you is that you have the power to end suffering.
I have proven it in my own life. We don’t need to suffer. We can end it all and the silly thing is it’s so simple. I do not want you to avoid this advice any longer. I want you to use it even if you think it’s a load of mumbo-jumbo.
Here are the two ways I’ve found to end suffering forever:
1. Find a way to give to other people.
You only suffer when life is all about you and your success. Once you move from being all about you, into a state of mind that is focused on giving, your problems become insignificant.
I had a couple of situations this year that have nearly knocked me flat on my ass. One was my romantic life falling to pieces and the other was my career collapsing. When both these events occurred, I used giving to other people as the way out of the maze that my mind created.
The moment suffering begun, I went straight to finding ways to serve other people. I helped friends with their businesses, I spoke at events to inspire people, I did some volunteering and I doubled down on my blogging so I could inspire as many people as possible.
Shifting the focus away from what was wrong and using my focus to give to others ended the suffering.
“There wasn’t time to suffer because the purpose of my life during those months was far bigger than me and my stupid life challenges. Giving to others gave me a way to find happiness when I probably would have hidden away and suffered in silence”
Seeing the solutions to other people’s problems and sharing them, gave me a way to put my career and relationships into perspective.
Giving is the example you need when times get tough and things get complicated. You suffer the most when you get stuck in your head and repeat the pattern of telling yourself how wrong your circumstances are.
Suffering can make you depressed, feel lonely, become selfish, go into a downward spiral and take away everything that’s good in your life.
Finding ways to give on the other hand, can cure all of those problems. I know it sounds so cliché what I’m saying but it surprises me how many people never use this strategy. Like I always say: the answers we seek are right in front of our nose.
Next time you feel yourself suffering, get out of your head and try this strategy.
2. Practice gratitude.
Okay, I thought this strategy was so dumb when I discovered it. It’s so obvious and it sounds way too easy. I mean how can writing down a few things you’re grateful for really end your suffering?
I mean you could lie to yourself and pretend that you’re grateful for something when you’re not. Well, that’s exactly what I did at the beginning. When I was suffering this year, I started writing down three things each day that I was grateful for.
In the first week, I lied about things I was grateful for and found the exercise completely ridiculous. This advice is so common that I decided to persist with this ridiculous self-help hack anyway.
What I found as I kept doing it was that your brain makes a shift subconsciously. Instead of being pissed off and suffering, your brain has to work extra hard to find three things every day to be grateful for.
To make this habit work even better I forced my brain to describe in detail each thing I was grateful for and ideally why. Some days sucked so bad that I thought I would never find three things. Once the challenge became a must, I spent my days working my butt off trying to find things I was grateful for.
While doing various activities during the day, I’d find moments when I was grateful for something and stop. I’d stop and see how I felt at that moment and I would have a mini celebration because I knew I had something for my gratitude list.
Then I tried to aim for five things each day instead of three. This shifted my focus even more. I should have been suffering but because I was forcing myself to see good things that were happening to me, I was distracted.
As I said earlier, this new habit seemed so dumb at the beginning. Once you really do it for a while, you see how it has the power to end suffering. You can’t be pissed off and be grateful at the same time. So, choose gratitude and then your suffering will be sidelined, and in my case, forgotten about.
***Life doesn’t need to be full of low points***
The suffering that we all experience is a choice. It probably doesn’t seem like that but these two hacks will demonstrate this to you. Your decision-making power is incredible and all you need to do is select one of these hacks to end suffering.
Don’t let the quality of your life be jeopardized by your default human mode to suffer. You’ll find these two hacks will not only end your suffering; these two hacks will give you purpose.
Here’s what I learned: most people are pissed off and suffer because they have no purpose. Once you find a purpose for your life, you’ll become addicted.
Now that’s a huge win don’t you think? You can end suffering and find purpose, all by using these two hacks. That’s the best gift I can give you.
Don’t just read this advice. Try these two hacks yourself.
It’s time to end suffering forever.